Oct 14, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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COMM 2300 - Introduction to Advertising and Public Relations

3 credits

The course is a foundation course for the Strategic Communication emphasis.  It introduces the concepts, theories, practices of public relations and advertising to meet a variety of organizational goals.  The focus of the course is on organizational issues in public relations and advertising firms and the role of strategic communication in the process of marketing and strategic campaigns. (Fall, Spring)

General Education Course: No.



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