Mar 21, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 4930 - Personal Selling & Sales Management

3 credits

This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Fall)

Prerequisite: MGMT 3180 , MKTG 3010  and accepted to Advanced Standing
General Education Course: No



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