May 25, 2019  
2012-2013 General Catalog 
    
2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3930 - Advertising & Promotion

3 credits

Concerns the development, and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. Junior or Senior standing recommended. (Fall, Spring)

Prerequisite: MKTG 3010 
General Education Course: No



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