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Apr 20, 2024
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AA 6810 - Marketing in the Arts3 credits
In addition to principles of research, audience development, education, and outreach, students learn the role of special events in fund development, public and media relations (press conferences), volunteer recruitment/retention and special one-time performance planning (e.g., celebrity one-person shows), as well as advanced instruction in advertising, media relations, sales techniques, and customer service.
General Education Course: No
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