INDS 6780 - Sports Public Relations

3 Credit(s) | $18 Fee

This course focuses on the preparation of professional sports communication materials for internal and external audiences. Topics include integrating public relations with strategic management; creating and distributing organizational media; using print, broadcast, online, and social media, as well as non-traditional tactics, to create effective public relations campaigns; developing beneficial relationships with media and public audiences; and crisis management techniques. (As Needed) [Graded Letter]