MKTG 3530 - Entrepreneurial Marketing

3 Credit(s) | $63 Fee

Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded Letter]

Prerequisite(s): ENTR 4500 or MKTG 3010 or instructor permission - Prerequisite Min. Grade: D-