MKTG 6930 - Integrated Marketing

3 Credit(s) | $63 Fee

Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded Letter]

Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C
Registration Restriction(s): MBA majors only