COMM 2900 - Content Creation

3 Credit(s) | $18 Fee

This course introduces and develops the skills that professionals in the integrated marketing communication field need in order to create engaging content that is focused on achieving organizational objectives. Some of the specific skills introduced in the course include product photography using drones and cellphones, short-form video for social media and advertising, copywriting, brand storytelling, search engine optimization (SEO), and more. (Fall, Spring) [Graded Letter]