COMM 3030 - Social Media Strategies

3 Credit(s) | $12 Fee

This course focuses on how to strategically use each platform to engage, inspire, and inform. Students will learn to write for each platform, segment, target, develop message tactics, write SM plans, work with clients and measure effectiveness. Each student will develop and promote an SM communication project such as a blog and complete the class with a portfolio of social media work. (Fall, Summer) [Graded Letter]

Prerequisite(s): COMM 2030 - Prerequisite Min. Grade: D-
Prerequisite Can Be Concurrent? Yes