MKTG 3400 - International Marketing

3 Credit(s) | $63 Fee

An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Spring) [Graded Letter]

Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D-