MKTG 4200 - Digital Marketing

3 Credit(s) | $63 Fee

This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded Letter]

Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D-