COMM 6150 - Visual Literacy and Application

3 Credit(s) | $12 Fee

Students will explore an image’s narrative on multiple levels (ironic, indexical, and symbolic meaning) and understand how our image comprehension and construction are inextricably linked to the visual languages of advertising and photojournalism. Using eye-tracking and VR technology, students will also learn how to measure attention to entire visual messages and intra-stimulus attention allocation to specific messages. (Fall - Even Years) [Graded Letter]