COMM 3707 - Branding and Advertising for Sports Communication

3 Credit(s) | $12 Fee

Sports Branding is focused on creating and delivering meaningful brand experiences to increase fan engagement and loyalty. Topics in this course include the history of sports branding, the sports ecosystem, team-branding, athletes as brands, product branding, sponsorships, globalization, and how consumer technology and social media platforms are changing the sports industry. (Spring) [Graded (Standard Letter)]

Prerequisite(s): COMM 1707 - Prerequisite Min. Grade: C-
Prerequisite Can Be Concurrent? Yes

Registration Restriction(s): None