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May 07, 2024
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MKTG 3530 - Entrepreneurial Marketing
3 Credit(s)
Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded (Standard Letter)]
Prerequisite(s): ENTR 4500 or MKTG 3010 or instructor permission - Prerequisite Min. Grade: D-
Registration Restriction(s): None
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