MKTG 6300 - Marketing Analytics

3 Credit(s)

This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today’s marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)]

Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: C
Registration Restriction(s): MBA or MSBA majors only