COMM 4040 - Advertising Psychology

3 Credit(s)

Psychology in advertising has long been used as an effective means to attract people to buy wanted and sometimes unwanted products and services, donate to charity, vote for political candidates, and change people’s health-related lifestyles for better or worse. This course will offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss these findings in the context of recent developments in the fields of social and consumer psychology. Through readings, discussions, presentations, and projects, this course will introduce students to theories, concepts, and research concerning the psychology of advertising. (Fall, Spring) [Graded (Standard Letter)]

Registration Restriction(s): None