AA 6830 - Marketing in the Arts II

3 Credit(s)

Building upon the marketing concepts learned in AA 6810, students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics. (Spring) [Graded (Standard Letter)]

Prerequisite(s): AA 6810 - Prerequisite Min. Grade: C
Registration Restriction(s): Arts Administration students only