Mar 28, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Add to Catalog (opens a new window)

COMM 2030 - Social Media Branding


3 Credit(s)

This course introduces the concepts of creating and managing a social media brand strategy. Students will learn how to manage a brand across multiple platforms, as well as learn the benefits of listening and aligning brand objectives with organizational goals. Students will learn how the change of control of the brand is shifting from the company to include the consumer. Students will learn the importance of brand advocates and identify strategic influencers. We will analyze current organizational branding effectiveness. (Fall, Spring, Summer) [Graded (Standard Letter)]

Prerequisite(s): COMM 1030   - Prerequisite Min. Grade: D-
Prerequisite Can Be Concurrent? Yes (COMM 1030)

Registration Restriction(s): None



Add to Catalog (opens a new window)