Jan 19, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog
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AA 6830 - Marketing in the Arts II


3 Credit(s)

Building upon the traditional marketing concepts learned in AA 6810 , students will learn and apply web terminology for marketing, the importance of creating a high ranking web presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and web analytics. (Spring) [Graded (Standard Letter)]

Prerequisite(s): AA 6810   - Prerequisite Min. Grade: C-
Registration Restriction(s): None



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