Apr 25, 2024  
2020-2021 General Catalog 
    
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2020-2021 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 4930 - Personal Selling and Sales Management

3 Credit(s)

This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training, and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Spring, Summer) [Graded (Standard Letter)]

Prerequisite(s): MGMT 3180  and MKTG 3010   - Prerequisite Min. Grade: D-
Registration Restriction(s): None


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