Nov 23, 2024  
2020-2021 General Catalog 
    
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2020-2021 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3400 - International Marketing

3 Credit(s)

An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Summer) [Graded (Standard Letter)]

Prerequisite(s): MKTG 3010   - Prerequisite Min. Grade: D-
Registration Restriction(s): None


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