Mar 28, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3030 - Buyer Behavior


3 Credit(s)

An examination of influences on consumer and organization buying behavior and the implications for marketing. Utilizes concepts from various relevant disciplines. (Fall, Spring, Summer) [Graded (Standard Letter)]

Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor



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