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Mar 28, 2024
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MKTG 3030 - Buyer Behavior 3 Credit(s)
An examination of influences on consumer and organization buying behavior and the implications for marketing. Utilizes concepts from various relevant disciplines. (Fall, Spring, Summer) [Graded (Standard Letter)]
Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
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