MKTG 6000 - Foundations of Marketing and Marketing Research

3 Credit(s)

Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded (Standard Letter)]

Registration Restriction(s): Arts Administration or MBA majors only