Mar 03, 2021  
2020-2021 General Catalog [Current] 
    
2020-2021 General Catalog [Current]
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COMM 6220 - Contemporary Audience Analysis


3 Credit(s)

This course focuses on surveys, polls, and sampling procedures to generate information about targeted audiences and publics. Applications of select research methodologies such as ethnographic and demographic research and other methods will be used to describe mass audiences. (As Needed) [Graded (Standard Letter)]

Registration Restriction(s): MA in Professional Communication majors only



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