Oct 19, 2021  
2018-2019 General Catalog 
    
2018-2019 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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HRHM 4110 - Meetings and Convention Management


3 Credit(s)

This course prepares students for a hotel sales and marketing position. Students study the scope and segmentation of the convention and group business market, the marketing and sales strategies to attract markets with specific needs, and the techniques to meet those needs as part of meeting and convention service. (Spring) [Graded]

Registration Restriction(s): None



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