AA 6830 - Marketing in the Arts II

3 Credit(s)

Building upon the traditional marketing concepts learned in Marketing in the Arts, students will learn and apply web terminology for marketing, the importance of creating a high ranking web presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and web analytics. (Spring)

Prerequisite: AA 6810