Jan 30, 2025  
2017-2018 General Catalog 
    
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2017-2018 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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MKTG 3010 - Marketing Principles

3 Credit(s)

An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution and promotion. (Fall, Spring)

Prerequisite: Junior standing
General Education Course: No


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