Program Learning Outcomes: Marketing/Marketing Education

Marketing (BA/BS)

• Possess the technical and analytical skills that are generally used to facilitate decision making in complex environments.
• Be able to communicate effectively through written documents and oral presentations.
• Have strong critical thinking skills.
• Understand ethical issues and standards as they relate to business within society.
• Be familiar with the fundamental principles and tools associated with each major functional area of business.
• All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.
• All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.

Marketing & Marketing Education (Minor)

• All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics, and management in a manner which enables them to make effective decisions at the corporate level.
• All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.