Marketing Composite, B.S.

Experiential Education (3 Credits)

• UNIV 1010 - EDGE Program Introduction 1 credits
• UNIV 3925 - EDGE Project Proposal: [Engagement Center] 1 credits
• UNIV 4925 - EDGE Program Completion: [Engagement Center] 1 credits

Foundation Core, for Advanced Standing (20 Credits)

• BA 1000 - Introduction to Business Careers 1 credits
• ACCT 2010 - Accounting Principles 3 credits
• ACCT 2020 - Managerial Accounting 3 credits
• CSIS 2010 - Computer Applications 3 credits
• ECON 2010 - Principles of Microeconomics 3 credits
• ECON 2020 - Principles of Macroeconomics 3 credits

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• MATH 1040 - Statistics 4 credits OR
• MATH 2040 - Business Statistics 4 credits

Additional Pre-Business Core (9 credits)

• ENGL 2040 - Professional Business Writing 3 credits OR
• COMM 4240 - Technical Writing 3 credits

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• PSY 1010 - General Psychology 3 credits OR
• SOC 1010 - Introduction to Sociology 3 credits

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• MATH 1100 - Business Calculus 3 credits OR
• ECON 2500 - Quantitative methods for Business & Economics 3 credits

Business Core (24 Credits)

• ACCT 3350 - Business Law I 3 credits
• ECON 3010 - Managerial Economics 3 credits
• FIN 3250 - Managerial Finance I 3 credits
• MGMT 3100 - Operations Mgmt 3 credits
• MGMT 3180 - Management & Organizations 3 credits
• MGMT 4200 - Business, Government & Ethics 3 credits
• MGMT 4950 - Strategic Management 3 credits
• MKTG 3010 - Marketing Principles 3 credits

Marketing Core (21 Credits)

• MKTG 3030 - Buyer Behavior 3 credits
• MKTG 4950 - Marketing Management 3 credits
• MKTG 4100 - Market Research & Strategy 3 credits
• Select 4 courses: (12 Credits): Three of the four courses MUST be upper-division marketing courses. One course (3 credits) may be from:

         •  a 3000 or higher level COMM course,

         •  any upper division School of Business course.

         •  any upper division foreign language course

         •  Other courses, upon approval.

Other Electives (10-11 Credits)

• Electives,  10-11 credits

Total Credits, B. S. degree: 120