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Southern Utah University
    Southern Utah University
   
 
  Nov 20, 2017
 
 
    
2017-2018 General Catalog

Department of Management, Marketing, and Hospitality


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Department Information

Department Chair: Greg Powell
Business 317 ~ (435) 586-5402

Administrative Assistant: Holly Jolley
Business 303 ~ (435) 586-5462

Student Success Advisors:

Accounting, MBA, MAcc, All Online-only students in Business
Patricia Palmer, patriciapalmer@suu.edu
BU 322 ~ (435) 865-8167

Economics, Finance, HRHM, Management, Marketing
Aaron Templin, aarontemplin@suu.edu
BU 303 ~ (435) 586-5420

Website: http://www.suu.edu/business/mgmt/

Faculty:
Professors: Gerald Calvasina, Alan Hamlin, Roy Johnson, Carl Templin, Amy Moore, Janice Scarinci, Emmett Steed ;
Associate Professor: Azmi Ahmad, Howard Hu, Michael Kroff, Greg Powell, Tyler Stillman;

Degrees Offered

Master of Business Administration (see Master of Business Administration Program (M.B.A.)  )*

Accredited Business Programs (Bachelor of Arts/Bachelor of Science)*

Management Composite, BA  (no minor required)
Management Composite, B.S.  (no minor required)
Marketing Composite, B.A.  * (no minor required)
Marketing Composite, B.S.  * ( no minor required)

*Business Program accredited by AACSB International

Other Programs (Bachelor of Arts/Bachelor of Science)

Business Education Composite, B.A.  (no minor required)
Business Education Composite, B.S.  (no minor required)
Hotel, Resort, & Hospitality Management, B.A.  (no minor required)
Hotel, Resort, & Hospitality Management, B.S.  (no minor required)

Associates of Applied Science

General Technology - Culinary Arts Management Specialty, A.A.S. (UCAT / SWATC students only)  

Minors

Management 
Marketing 
Marketing Education  (Teaching Licensure)
Hotel, Resort, and Hospitality Management  

Certificates

Certificate in International Business 
Certificate in Entrepreneurship and Small Business Management  

Overview of Programs

The Management program prepares students to identify, assemble, and coordinate the skills and resources needed to create economic wealth within ethical and societal boundaries. Accredited by AACSB, this high-quality program contributes expertise in leadership development, ethics, business, government and society, organizational behavior, entrepreneurship and small business administration, strategic management, human resource administration, and international management.

The Marketing program fosters an educational culture that helps students to excel at developing, implementing and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion and pricing. Students gain experience in achieving their goals and meeting the needs and wants of employers, customers, and society.

The Hotel, Resort, and Hospitality Management program prepares students for career success in the hospitality industry anywhere in the world. Students will receive pertinent consumer and business instruction in a hospitality industry context from professors that have both extensive industry experience and terminal degrees. Instruction centers on the key concepts of customer service, leadership, technology, financial management, and operations with practical work experience.

Mission

Management

The mission of the management program is to direct its teaching, research and service activities toward developing and enhancing the ability of students and practitioners to identify, assemble, and coordinate the skills and resources needed to create economic wealth within ethical and societal boundaries.

The primary commitment of the faculty is to provide a nationally accredited, high-quality undergraduate experience to our students. Excellent undergraduate teaching is our top priority. In supporting the mission of Southern Utah University and the School of Business, the program contributes expertise in leadership development, ethics, business, government and society, organizational behavior, entrepreneurship and small business administration, strategic management, human resource administration, and international management. Although primarily aimed at the private sector, program activities overlap into non-profit and governmental sectors.
Quality intellectual contributions are also an important part of our mission. These include the dissemination of the results of management and pedagogical research, and the use of relevant instructional materials including textbooks and case studies.

Service to the program, the University, the management profession, and society in general is a critical aspect of our mission. Service is provided through participation in School of Business and university committees, attendance at professional meetings and seminars, advising student organizations, and consulting activities.

Marketing

The mission of the marketing program is to develop and deliver quality marketing programs and to foster an educational culture that helps students to excel at developing, implementing and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion and pricing. Students should thus be capable of achieving their goals and meeting the needs and wants of employers, customers, and society.
A secondary role, pertaining to the marketing faculty, is to provide marketing information, advice, and efforts to the university and other groups where their knowledge and abilities can provide value.

HRHM

The Hotel, Resort, and Hospitality Management program prepares students for career success in the hospitality industry anywhere in the world. Students will receive pertinent instruction in all business school disciplines in a hospitality industry context from professors that have both extensive industry experience and terminal degrees. Instruction centers on the key concepts of customer service, leadership, technology, financial management, and operations with practical work experience. Our curriculum is closely linked with industry demands, with special emphasis on building trust among guests, employees, and community.

Department/Program Learning Outcomes

Management

The management program fully supports the undergraduate learning objectives of the School. In pursuit of the mission stated above, the additional objectives of the Management program are as follows:

  1. All management students will be encouraged to participate in relevant student organizations supporting their interests. These include PBL, DECA, the Society for Human Resource Management, and other groups.
  2. All graduating students will have a working knowledge of the concepts of planning, organizing, staffing, directing and controlling commercial operations.
  3. All graduating students will be familiar with the major trends affecting small and large business, international commerce and e-business.
  4. All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics and management in a manner which enables them to make effective decisions at the corporate level.
Marketing

The marketing program fully supports each of the learning objectives of the School for undergraduate programs. In pursuit of the mission stated above, the additional learning objectives of the Marketing program are as follows:

  1. Effectively teach all students basic marketing knowledge, frameworks and processes.
  2. Enable students to apply and integrate their knowledge and skills in marketing to specific situations through case studies, appropriate readings and practical projects.
  3. All graduating students will have a working knowledge of the concepts of pricing, product design, promotion, and distribution channels.
  4. All graduating students will be familiar with the major marketing trends affecting small and large business, international business and e-commerce.
  5. All graduating students will be able to synthesize the fundamental elements of finance, accounting, business law, marketing, economics and management in a manner which enables them to make effective decisions at the corporate level.  
Hotel, Resort, & Hospitality Management

The HRHM program fully supports each of the learning objectives of the School for undergraduate programs. In pursuit of the mission state above, the additional learning objectives of the HRHM program are as follows:

  1. Students are prepared for an entry level hospitality management position with orientation and training to become general managers.
  2. Students receive instruction in food and beverage and lodging operations.
  3. Students receive hospitality context instruction in accounting/finance, marketing, economics, human resources, tourism, and facilities management.
  4. Students receive on-the-job hospitality management training.

Other Information

Advanced Standing

The objective of advanced standing is to ensure preparedness for the upper-division business core courses. The requirements for attaining advanced standing in the SUU School of Business are as follows:

  • Complete the pre-business core foundation requirements with a 2.5 GPA or better as defined in this catalog.

The application for advanced standing must be filed during the final semester of pre-core course enrollment. No more than 9 upper-division hours will be allowed prior to completion of the pre-business core. Advanced Standing status will not be given without meeting the 2.5 GPA standards and completing the pre-business foundation core in its entirety.

Repeating Failed Business or Pre-Business Courses

Students will be allowed to repeat a failed course only once. If the course is not passed with a minimum grade after the second attempt, that student will not be admitted into advanced standing or allowed to graduate with a composite degree in any of the other business majors. The required GPA for the upper division major core is a 2.5. Every student must meet the minimum GPA standard to graduate with any business major.

Transfer Students

Transfer students, either from another college within the university, or from another institution, may be allowed to take no more than 9 credit hours in upper- division major courses. Transfer students must meet with the business advisor before enrolling in any upper-division courses to determine the extent to which the pre-business core has been fulfilled. For transfer information or equivalents refer to the following web site: http://www.suu.edu/business/transfer.html.

Summary of Graduation Requirements

Management

To graduate with a major in management from SUU, the student must:

  • Meet the requirements of the pre-business core and major as listed in the catalog or on http://www.suu.edu/business/mgmt/.
  • Be accepted to advanced standing and successfully complete the required pre-business and upper-division composite major classes with an average 2.5 grade or better.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the general education requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the registrar). Students pursuing a bachelor’s degree must take the American Institution requirement to graduate (this course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent.)
    3. Complete a minimum of 120 semester hours
    4. Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
    5. Have an overall GPA of 2.0 or better.
    6. Have a 2.5 GPA or better in all of the business core and upper-division major core requirements.
Marketing

To graduate with a major in marketing from SUU, the student must:

  • Meet the requirements of the pre-business core and major as listed in the catalog or on http://www.suu.edu/business/mgmt/.
  • Be accepted to advanced standing and successfully complete the required pre-business and upper-division composite major classes with an average 2.5 grade or better.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the general education requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the registrar). Students pursuing a bachelor’s degree must take the American Institution requirement to graduate (this course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent)
    3. Complete a minimum of 120 semester hours
    4. Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
    5. Have an overall GPA of 2.0 or better.
    6. Have a 2.5 GPA or better in all of the business core and upper-division major core requirements.
Hotel, Resort, & Hospitality Management

To graduate with a non-business major in the School of Business from SUU, the student must:

  • Meet the requirements of the pre-requisite core in the major as listed in the catalog. A GPA of 2.5 or better is necessary in all core areas in the major.
  • Meet the other requirements for graduation as defined by the University.
  • Complete the general education requirements. Transfer students can meet this requirement by the following means:
    1. Complete the GE requirements at one of the other four-year colleges in the Utah System of Higher Education (USHE), or
    2. Complete the associate of science or associate of arts degree from a community college within the USHE. (Transfer students from other community colleges must have the general education requirements evaluated by the registrar). Students pursuing a bachelor’s degree must take the American Institution requirement to graduate (this course may be taken at a junior college or at SUU. See the Academic Advisement Center or Registrar’s Office for a suitable equivalent .)
    3. Complete a minimum of 120 semester hours
    4. Complete a minimum of 40 upper-division semester hours (course number 300 or above from an accredited four-year college or university).
    5. Have an overall GPA of 2.0 or better.
    6. Have a 2.5 GPA or better in all of the business core and upper-division major core requirements.

 

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