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Southern Utah University
    Southern Utah University
  Sep 24, 2017
2013-2014 General Catalog [ARCHIVED CATALOG]

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AA 6810 - Marketing in the Arts

3 credits

Students will be able to identify and develop arts audiences and to increase earned income through the creation and implementation of a comprehensive marketing plan that includes both traditional and digital marketing efforts. Class activities will focus on audience segmentation, market research, branding, special promotions, advertising, public relations and online marketing. (On-Campus: Spring Even Years / Online: Spring)

General Education Course: No

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