Apr 18, 2024  
2012-2013 General Catalog 
    
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2012-2013 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

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COMM 4280 - Advertising Strategies

3 credits

Practical preparation in audience analysis, advertising goals and budgets, creating an effective media plan and strategic media buying. (Spring)

Prerequisite: COMM 3080 
General Education Course: No


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