Mar 28, 2024  
2017-2018 General Catalog 
    
2017-2018 General Catalog [ARCHIVED CATALOG–FOR INFORMATION ONLY]

Add to Catalog (opens a new window)

COMM 6220 - Contemporary Audience Analysis

3 Credit(s)

Focuses on surveys, polls, and sampling procedures to generate information about targeted audiences and publics. Applications of select research methodologies such as ethnographic and demographic research and other methods will be used to describe mass audiences. (Fall, Odd Years)

Prerequisite: Admission to Communication MA Program
General Education Course: No



Add to Catalog (opens a new window)